What began as a vision to create European-inspired, high quality menswear from a little flagship store on Chapel Street has grown into an Australian retail success story.
Since launching our first store in South Yarra in 1975, we’ve come a long way in the past 40+ years. Though some things have changed over the years, our mission and vision still remains the same. We’re pioneers for dressing Australia’s modern man in accessible luxury, with a focus on innovative design, expert fit and tailoring, and a supreme attention to detail.
How we do this is simple: we focus on quality- both in terms of providing exceptional product and customer service. It’s what keep our customer well dressed no matter the occasion or dress code, and why we’re trusted amongst inspirational, fashion involved modern men for on-trend and innovative casual, careers and formalwear