OUR DENIM TRIPLE THREAT: THE FIT, THE WASH, THE FEEL
Monday 2 October 2017
Denim is the hard-working staple that can do it all without breaking a sweat: cool, casual, smart, stylish. Time after time, denim gets it done.
Our denim line-up has a piece for every day, occasion, mood and moment. From laid back light washes to sophisticated blacks, we give every design an injection of subtle detail and careful craftsmanship.
FIRST THINGS FIRST
Here's the thing, we believe denim can be even more comfortable. Really. That's why we've added a smart hint of stretch to every pair of jeans we create. We obsess over our designs until they fit just right - and stay that way.
Our signature stretch is as comfortable as it is reliable. No drape, no sag. Just jeans that keep their shape, wear after wear.
To those tortured from the days of breaking in heavyweight denim, here's some good news: denim doesn't have to be bulletproof to look great. Our Super Soft denim styles have smart details like contrast stitching on a high compact weave. Translation? Your smartest, sharpest, most comfortable jeans yet.
Extra detail, extra character.
Sure, we could have stuck with the formula but we thought better of it.
RIP & REPAIR
Our subtle nod to the rebel style movement of the moment. Dotted with cool, carefully-crafted tear and repair details. it's an easy way to refresh your weekend looks. Each pair of distressed denim has a hint of character that will add instant lift to a basic tee and lace-up, or a floral shirt and summer loafer combo.
The modern light wash is less about mood of the '70s and more about lived-in coastal cool. We've dialled up that sunny mood even more, with fresher, more vibrant blues and colour highs and lows. Light wash denim is the perfect partner in crime for fresh tees and floral shirts this summer.
The most important weapon in any denim arsenal, a pair of clean, dark jeans are a versatile must-have. Rich indigo has polish to instantly elevate whatever you pair with it - from a sharp shirt, to an effortlessly cool leather jacket, or one of our signature stretch blazers.
When it comes to stylish after dark manouevering, nothing can touch inky black denim. It gives smart casual outfits a little punch. To keep things slick and sophisticated, our line up has a subtle resin coating for a sharp finish. Dress them up, wear them down - they're your lean, mean sartorial sidekick.
So go on, find a fit and wash to suit your mood and occasion. The versatility of this effortlessly cool essential means you don't have to stop at one pair.