The Better Cotton Initiative method teaches millions of farmers smarter and more sustainable farming practices.

Better Cotton is not physically traceable to end products, however, BCI farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

Today, more than 2.1 million farmers benefit from the Better Cotton Initiative. By 2020, the goal is to have more than 5 million farmers growing Better Cotton, making up 30% of the world's cotton supply.

Using the following six principles; including efficient water use, conservation of natural habitats, concern for soil quality, preservation of fibre quality, minimal environmental impact of crop protection methods and promotion of decent work.

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