Shayne Tino | The Modern POLITIX man
We’ve partnered with Shayne Tino, the Creative Director and Co-founder of Consumer Creative, to showcase the POLITIX Autumn Winter menswear collection. Set against the urban backdrop of Melbourne’s city streets, cafés, and laneways, Shayne brings the collection to life to represent the modern POLITIX man on the go: The Businessman, The Everyday Man, The Sartorial Coffee Lover and The Romantic.
For the man who owns every room he walks into. Whether he’s heading to a meeting or grabbing a quick bite, he commands attention in sharp tailoring and structured silhouettes.
Shot on the Paris end of Collins Street (known for its heritage architecture and high-end fashion), Shayne and Joel wear POLITIX’s premium modern suiting and elevated smart casual pieces. Designed for the modern businessman navigating the fast-paced Melbourne workweek.
Pictured below: the first look features the Windowpane Check Tailored Jacket in Charcoal and Classic Roll Neck Jumper in Black, the second look includes Flannel Harrington Jacket along with Flannel Cargo Pant in Mid Grey and Slim Sateen Long Sleeve Shirt, the third look the Prince Of Wales Tailored Jacket and Tailored Pant in Burgundy.
Roam Melbourne’s textured cityscape of concrete facades and earthy-toned buildings, while layered in our 100% suede leather jacket with shearling collar, a relaxed tailored pant, and soft twill trucker jacket. Casual everyday menswear fashion– It’s a nod to James Dean, with a Melbourne twist.
The Sartorial Coffee Lover finds beauty in the details, from his double espresso to his perfectly cuffed trousers. He dresses with intention, always polished, never pretentious.
Melbourne’s laneways are a haven for coffee aficionados. Shayne and Joel grab theirs from Brother Baba Budan, an icon in Melbourne’s specialty coffee scene. Pictured in our burgundy Prince of Wales suit (Joel) and Windowpane suit (Shayne), they embody classic cool with a modern edge.
The Romantic walks through the city like it’s his canvas. Whether holding flowers or taking in public art, his style speaks and he’s unafraid to be soft or bold.
Shot near the Melbourne Town Hall, just steps from a local flower shop, Shayne wears the soft twill jacket, ideal for cooler days, or channels artistic flair with our abstract-print shirt.