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SS18 MIAMI

It's where summer and style are one. It's where people live for the moment without a care in the world.

Miami is a visual treat from the colourful art deco buildings and white sands of South Beach, to the beautiful diverse people strutting their stuff down Ocean Drive. From dusk til dawn Miami is a city like no other. Soak up the sun by day, and sip on negronis, taste cuban flavours and dance all night.

It's where the summer party never stops.

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Behind the Heat

With soaring temperatures, 80% humidity and spontaneous tropical storms, our A-team powered (and sweated) through an epic week on the streets of Miami - all in the name of our POLITIX SS18 campaign.

Featuring internationally renowned models Francisco, Mariano and Tommy, photographer Doug Inglish behind the camera and Aussie expats JOY Collective on film, the crew hit the beach, bars and pavements of Miami to capture our latest collection.

Always On In Miami

Whether you explore this vibrant city by day or night, it won't disappoint.

Early risers kick start the day with a walk/run/ride along the infamous South Beach or if you're game head to muscle beach to pump iron with some of the best. TIP: go early to beat the heat.

During the day, Miami's iconic white sandy beach calls. Treat yourself to a lounge and an umbrella while you cool off in the turquoise blue water.

Come afternoon, there's no shortage of pool parties at the beachfront hotels.

The nights kick off late here so don’t book dinner before 8pm. For some epic people watching head to Ocean Drive for a drink and admire the locals strutting their stuff.

Want to venture beyond the beach? Shopping, culture, architecture, food, bars, clubs and live music are all on your doorstep.

What To See

The backdrop to our Modern Tailoring collection, Little Havana doesn't disappoint with its vibrant Cuban culture. Calle Ocho (SW 8th Street) boasts eye-catching street art, the contagious energy of live Latin music, salsa dancing in the streets and some serious domino matches between Cuban cigar smoking locals at 'Domino Park'.

We Aussies certainly rate ourselves as coffee connoisseurs but Cuban coffee - aka a 'colado' - will give you a caffeine hit like no other! In fact, this coffee is so strong they serve it with several small serving cups to share with friends. It’s the perfect antidote to Miami's dusk-til-dawn nightlife.

It's All About Taste

The Cuban influence on this town doesn't stop at music and coffee. No visit to Little Havana is complete without an authentic Cubano 'medianoche' sandwich. The traditional combo is ham, pork, mustard, swiss cheese and pickles served in sweet egg dough bread. We really can't do it justice so do yourself a favour and try it.

More of a burger man? Look no further than the 11th Street Diner. This retro diner serves all day breakfast and american eats 24/7. Our recommendations: the breakfast burrito, fried chicken with waffles and the spiked milkshakes. But you really can't go past the hero cheeseburger & fries. And guys don’t sweat it, you can always work it off at muscle beach later.