Meet Cameron Robbie 

When he was younger, actor Cameron Robbie was just like everybody else. A little awkward and unsure about what he wore. As the youngest of four, Cameron always had hand-me-downs. At the time, he hated it. But with hindsight, Cameron sees that these experiences shaped who he is. Cameron learnt to be creative with his style – and that he was never going to be limited to one look. 

Collaborating with Cameron for his ‘Your Style, Your Way’ campaign, we wanted to capture his hunger for mixing things up.

“If I’m playing one character at work, my personal style tends to bounce in the other direction. I have a need to explore – to grow.”

When Cameron went into one of our stores to grab a tie, he was inspired by our products.

“I couldn’t believe the range they had. That diversity really lets you experiment with your looks.”

It’s that sense of exploration that our work with Cameron is all about. As human beings, we’re not one dimensional, and style should let us tell our complete story.

“I would say I have a clean, simple style, but I like to add a touch of character or twist to every look. I want my style to reflect how I’m feeling – who I am that day.”

Bold is about those days when everything is going right – and you get a burst of fresh energy. A suit always does that for Cameron. He likes a vibrant colour that pops.

Even actors have their shy moments. Cameron recommends a slick overshirt to lift your confidence.

Moody is about the mysterious elements in us all and raising people’s attention. For Cameron, a black turtleneck says effortlessly cool.

The spicy look says you’re putting yourself out there and having fun. When Cameron’s heading out for the night, pumped for the weekend, he reaches for a patterned shirt.

When Cameron’s ready for the red carpet, he’s polished in a velvet tux. It’s perfect for the times you need to feel fresh.

Calm is about looking good and relaxing. Cameron likes to kick back in an olive cotton co-ord.

The imperfect look is all about mixing and matching. Formal? Casual? Why pick one when you can be both?

Picking the right outfit for the right moment means confidence. You feel like you’re ready to take on the world. We want men to know that they can try different looks. Experiment and find styles that suit them. Dress to match your occasion (or just to match your vibe). Find what works and make it your own.