Wednesday 25 January 2023
POLITIX ANNOUNCES DACRE MONTGOMERY AS NEW BRAND AMBASSADOR
POLITIX has announced Australian actor Dacre Montgomery as its next brand ambassador and face of the AW23 campaign.
The announcement signals a new era for POLITIX as the brand prepares to unveil the first autumn winter campaign following a relaunch in late 2022. Born and raised in Perth, Dacre rose to international fame after landing breakthrough roles as Billy Hargrove in Netflix’s Stranger Things and Steve Binder in Baz Luhrmann’s ELVIS. The 28-year-old has also been nominated for SAG, MTV and Teen Choice Awards and he most recently won the 2022 GQ Actor of the Year award in Australia.
Dacre’s leading role with POLITIX is a timely foray into Australian fashion. Exuding a quiet confidence and an enduring passion for the creative industries, Dacre will star in POLITIX AW23 campaign launching early March to reveal a refreshed direction for the brand and a fresh take on menswear. The announcement was celebrated with an intimate dinner at Sydney’s famed Restaurant Hubert and attended by friends of POLITIX and media personalities.
Speaking at the event, Dacre said: “I always love coming home to Australia, especially in summer. LA can feel overwhelming at times so it’s great to be home in a relaxed Aussie environment and feel grounded with my friends and family. I have been lucky to work with incredible brands and people around the world and still think Australia has some of the best fashion and creative talent, which is why I am so grateful to be the face of such an iconic Australian menswear brand in POLITIX.”
“I’ve always enjoyed experimenting with looks, being creative with my own personal style. I had a lot of fun with the team exploring the new season collection, it’s definitely a more expressive collection and new direction that I know everyone is going to love.” he said.
POLITIX, General Manager Ian Worthy said: “We are delighted to announce Dacre as our newest ambassador and upcoming AW23 campaign talent. POLITIX has undergone an exciting transformation over the past six months and Dacre is the perfect representation of this new era for Australian menswear and our brand. We are proud to offer a range that inspires our customers to express their individuality and experiment with bold and classic trends and we know Dacre’s unique sense of style will resonate strongly with our customers while inspiring the next generation of tastemakers.”