Spring Summer 2021
New Season Is Here | Men's Fashion
Friday 25 September 2020
Look good. Do good. Feel good. In POLITIX.
Spring and summer aren’t going to be exactly what we expected this year (for obvious reasons), so let’s switch things up. Instead of dressing for life’s big events – weddings, spring racing, road-tripping with the guys – we’re going to celebrate all occasions. Those little sunny everyday moments. We’re going to help you look good, feel good and do good in POLITIX men's fashion. Every single day.
That means throwing out the old POLITIX playbook for SS21. Instead, we’re turning to the rule breakers, the game changers and the go getters. The guys who aren’t afraid to take some risks. We’re going to open the wardrobe and take you behind the scenes at POLITIX, where you’ll see exactly how a collection comes together. You ready?
Rule Breakers
Rule Breakers don’t really care about style ‘guidelines’.
Doubling down on pink, mixing tuxedo jackets with crew-neck tees, chucking dark shoes under white chinos…all bets are off this year. That’s the beauty of being a Rule Breaker. It’s all about what you want.
With this collection, we’re going to run through some traditional styling ‘mistakes’ and prove they don’t really matter. With the right accessories – and some good old-fashioned confidence – you can make anything look good. Repeat after us: colour is okay.
Game Changers
Say hello to our Game Changers for SS21.
These guys are Australia’s tastemakers – the young guns who aren’t afraid to rock the boat (as long as they rock the look). We’ve got five official POLITIX Game Changers this season.
There’s pro gamer, Elliot Watkins; Sydney bearded baker, Ameer El-issa; eco business owner, Kevin Garcia; Indigenous basketballer, Jack Roberts-Field; and Aussie TV star, Tai Hara. We’ll be sharing their stories, and their style, with you guys. Sit back and enjoy.
Go Getters
We’re turning it over to you guys this season.
We want to see the crazy, next-level, don’t-even-care fashion that makes you tick. That’s what Go Getters is all about: developing your own personal style. So go on: explore the new collection, build a foundation wardrobe,
mix and match separates for sweet, sweet value, then send us your POLITIX pics. We’ll be sharing them on #inPOLITIX. This is how new trends start: guys like you, out there on the streets, doing your own thing.
Life Doers
If you’ve spent the last six months fused to your track pants (no judgement), Life Doers is for you.
This is our new 24-hour collection, designed to take you all the way from daylight to date night. We’re going to show you how to dress for life’s everyday moments – from Sunday mornings reading the paper, to Zooming your boss, to candlelit picnics on the lounge room floor.
Trust us, comfort and style can exist side-by-side. Sometimes the secret to feeling good, is simply looking good.
Designed By Us. Worn by Australia.
This one’s a bit special.
For the first time ever, we’re cracking open the wardrobe and taking you behind-the-scenes at POLITIX, shining a light on everything that makes this label great. The people, the heritage, our suppliers, and our commitment to responsible design.
It’s an exclusive look at the new SS21 collection. You’ll see how the clothes get made, how we brainstorm ideas, and why POLITIX is 100% committed to sustainable fashion. Designed in Australia, made for Australians. That’s us
